I am genuinely curious if anyone has ever gone to one these NCM Fathom Events in theaters before. Ever since 2005, I have seen promos for the company's screenings before the trailers of every film I have ever watched at the cinema. Sometimes the events are not of my taste, such as the operas and plays, but most times they look pretty awesome. At one point in time, they ran a KISS concert, a performance with David Gilmour of Pink Floyd, a big screening of Scarface, boxing matches, and even MMA/UFC fights. And these suckers were live, hosted in selected theaters in selected markets much in the vain of old school closed circuit television. According to the company website, attendees can sing, run around, dance, and go crazy without the restrictions of watching a real film even their events are hosted in a theater.
Now I am not truly sure if any of their events have been held in my area, but I have been seeing promos for their special engagements for the last 6 years and from the looks of their website, they seem to be adding even more to their yearly schedule. I can understand the loyal KISS Army flocking in droves to see the band during one of these live events and even I tried to find out (yet failed) to see Gilmour's showing a couple years back, but I wonder what type of draw Fathom can do with plays and operas? Are they really rolling it in?
Link to NCM Fathom Events site